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“Digital Craft Artist Explores Analog Aesthetics Using Digital as a Catalyst, Paul C.”
Artist Paul C. (Cho Hong-rai), who has long been working unrivaled on the boundaries of new media design and art,
For more than 25 years, artist Paul (Cho Hong-rai), who has been leading the innovative digital technology convergence in the world of new media design and has lived as an artist by working on unique art that combines technology and art at the boundary, has been working on world-class media design and producing content around the world, and is now preparing art content as an IP.
In particular, he creates his own leading results by utilizing storytelling techniques in a creative art language that combines media technology and sculpture. He has mainly introduced intensive narratives through technology and expanded them into the concept of aesthetic intelligence, applying them to space as media pieces. As a generic term for expanding digital into new forms of formative language, we experiment with the aesthetic expansion potential of digital and explore the formability that crosses the boundaries of art and design.
PAUL C. (CHO HONG RAI)
- Media Craft Artist & Digital Designer
- CEO of VEAM INTERACTIVE, NEW MEDIA COMPANY
- GamFratesi & P (Denmark Joint Company, Formative Design) Co-CEO
- a Visiting Professor at the Korea National University of Arts
A MAJOR CAREER
2012 - Current VEAM In te ract ive inc. Representative/Di rector
2023 - Currently, GamFratesi & P (DENMARK & ITLAY & KOREA) Co-CEO/Director
2016 - 2022 Representative Director, WPP Group, London (GREY Korea division)
2000 - 2021 VINYL Group Co., Ltd./ General Representative of VINYL -I
2019 - 2023 Professor at Korea Nationa l University of Arts
2022 - DDP Seoul Design 2022 Special Exhibition Director
2020 - Sotheby's institute of art/ 2
MAJOR NEW MEDIA PROJECT
Incheon International Airport T2 (Step 4) General Managerof Media Art Planning and Construction Design
Coex Convention, General Manager of overall new media planning and construction design
Hyundai Motor Studio Goyang and New Media Standards General Manager
Gangnam Station Media Fall Renewal UX, Content Design, Media Art General Manager, etc
Hermes Amsteldam, Stockholm, Tokyo VMD Design
Ananti Hotel & Resort Group Media Art, Retail Media, etc
EXHIBITION Experiences As a Media Artist
2025 Media Art Selection Writer at Pyeongchang Olympic Theme Park
2024 Media Art Museum of UZUDREAM of NAJU as Digital Artist & Director
2023 Cheongju Museum of Art Selected as a Artist of Special Exhibition
(Archcitect become Art)
2023 ANANTI Busan Selected as a Main Public ART & Artist
2023 DENMARK, Royal Copenhagen 2023' Exhibition Selected
as a Director & Media Artist
2022 DDP Main theme 'NEWance' Exhibition / Executive Director & Media Artist
2022 Contemporary Gallery, CAN Foundation Solo Exhibition / Media Sculpture
2017 SEOUL LIVING DESIGN FAIR : Artist Collabpration with Media Products
(Hosted by Design House), COEX
2014 KIAF Main Media Artist / "Art Flash" / Media Artist Exhibition
(Hosted by KIAF), COEX
2010 Guest Artist in Media Department of KOSID
(Korean Society of Interior Architects Designers)
: New Media Installation (Hosted by KOSID & COEX)
2009 Cow Parade Seoul 2009 : City Culture Art Marketing / Guest Artist
(Hosted by MAFRA & Design House / Sponsered by MCST & COEX)
2008 100% Design London at Earls Court Exhibition Centre
: Next Generation Design Leaders / Interactive Product Design
(Hosted by England Government / Sponsered by KIDP / at LONDON)
2007 Seoul Design Festival: Selecting Guest Artists (Brand/Artist Collaboration)
(Hosted by Design House & iriver)
2007 P.Art.y 2007 (Title: The Butterfly Dream): Selecting Guest Artists/Teams
(Hosted by Art Center Nabi)
2007 Selected by GQ "Dream project 2007: Designer of the Year" and
Worked on Special Edition (Hosted by GQ Korea / Brand Hanckel)
2006 Papertainer Museum: Selecting Guest Artists (Hosted by Olympic Park,
Design House 30th Anniversity Hall and Hansol Paper)
1998-2000
VIDAK (Visual Information Design Associates of Korea) Member Exhibiton
(Hosted by VIDAK & Hangaram Art Museum of Seoul Arts Center)
SDM (Samsung Design Membership) Member Exhibition: 3 shows
(Hosted by Samsung Electronics & SDM)
AWARDS WINNING
2024. iF Awards Winner (Royal Copenhagen Exhibition Wins ‘Blue & 2023’)
2023.Royal Copenhagen Exhibition Wins ‘Blue & 2023'
Good Design Silver / SME Ministerial Award.
2020. iF Awards Winner (Lotte, Home AI speaker device), Germany
2009. Monthly design selection. "Designers to watch in 2009“
2008. Ministry of Knowledge Economy, KIDP, selected. Selected
as the 'Leading Next Generation Design Leader'
2008. Design house selected as 'Leading Designer Society' designer
2007. Korea Design Award selected for 'Designer in the Digital Sector' category
2007. iF award Winner selected,( SONY), German
2006. Design House Hosted by the Papertain-Museum Invited Media Artist
2002. IDEA Awards, selected ( CES for Samsung WEB) US
2018. iF Gold Awards (World's top three design awards),
Media space design for Hyundai Motor
2018. IDEA Gold Award / Red dot Award Winner
2017. Korea Design Awards ‘Grand Prix’
(Gillette pro-shield Popup store & Media Experience)
2015. Next Generation IT Convergence Design and Art'
for the second consecutive time, winning the Grand Prize
2014. IDEA / Reddot Winner, Finalist (NAVER, Connect One) Space Media
2014. Awarded for the & Awards, won the Grand Prix in the 'Interaction'
category, and won the winner in the 'Interactive Film'
2011. Next Generation IT Convergence Design and Art' for the second
consecutive time, winning the Grand Prize
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