
HERMES
Amsterdam Showroom VMD <Astonishment>

A paper art installation that reinterprets Hermès' legacy,
it is elaborately crafted based on the theme, "Astonishing Hermès!" Centered on Hermès' iconic horse, it creates a fairytale scene of a wagon that carries Hermès' products from Paris to Amsterdam, modernizing the brand's rich tradition.
Specifically, the horse transforms into a 19th-century train carriage, symbolizing the brand's history and origins of the Hermès. These sensual installations are all made out of paper and displayed with Mini Médor bucket bags, silk scarves, and colorful table wear to further enhance the brand's sensibility. Also, a small window for accessories depicts the interior of a train cabin.
Handiwork made from 100% paper
Digital storytelling contents in a carriage