Long before the term “multi-persona” became popular, there was a designer who was already creating alternate identities and working through them. That figure is Cho Hong-rai, CEO of Beam Interactive and also known as media artist Paul C.. He is the founder of Vinyl Group and, for over 20 years, has carried out a wide range of digital media design projects while simultaneously building his artistic career.

NEWance: Light and Shadow. Like two sides of the same coin, light and shadow are not merely opposites—they exist in an essential, relational interplay. The sensibility found in their coexistence reveals a spectrum of nuance that transcends imagination. In this exhibition, we explore how such contrasting dualities can be reinterpreted and applied to design through the lens of art... Read More >

NEWance: Light and Shadow. Like two sides of the same coin, light and shadow are not merely opposites—they exist in an essential, relational interplay. The sensibility found in their coexistence reveals a spectrum of nuance that transcends imagination. In this exhibition, we explore how such contrasting dualities can be reinterpreted and applied to design through the lens of art... Read More >

The VEAM Interactive headquarters is a physical embodiment of the unique worldview of its founder, convergence designer and media artist Hong-rai Cho (Paul C.). The space, where digital and analog coexist, presents an entirely new visual and sensory experience unlike anything seen before.

Design Press – Oh! Creator Digital Convergence Designer Hong-rai Cho, Part Four So then, what exactly is digital convergence design? In October 2008, the design magazine Monthly Design published a report titled “Diagnosis: The Present State of Korean Design.” It closely analyzed the reality of the design industry at the time, pointed out its issues, and gathered insights from active design experts (many of whom are still active today).