About
Multisensory Digital Craft Artist
Paul C. (Cho Hong-rai)
Paul C. has long been working unrivaled on the boundaries of new media design and art.
For over 25 years, Cho Hong-rai (artist name Paul) has been a pioneering figure at the intersection of new media design and art. His practice explores the convergence of digital technology and artistic expression, consistently producing innovative and world-class media design projects across the globe. His work not only bridges technology and art but also establishes a distinctive voice in the evolving field of digital aesthetics.
Currently, he is developing original art content as intellectual property (IP), continuing his pursuit of creative innovation.
Notably, Paul employs storytelling as a core methodology, crafting a unique artistic language that blends media technology with sculptural form. His works often present dense, immersive narratives, which he expands into the realm of aesthetic intelligence—a concept he applies to spatial media installations. By treating the digital as a generative medium for new formative languages, he continually experiments with its aesthetic potential, pushing the boundaries between art and design.
Paul C. (Cho Hong-rai)
Media Craft Artist & Digital Designer
CVO, Veam Interactive Inc
Co-Partner, GamFratesi & P
Guest Professor, Korea National University of Arts
Key Career Highlights
2012 - Present | CVO, Veam Interactive Inc
2023 - Present | Co-Partner, GamFratesi & P (Denmark & Italy & Korea Joint Company)
2016 - 2022 | Rep. Director, WPP Group, London (GREY Korea Div.)
2000 - 2021 | General Rep. of VINYL- I, VINYL Group Co., Ltd.
2019 - 2023 | Guest Professor, Korea National University of Arts
2022 DDP | Seoul Design 2022 Special Exhibition Director
2020 | Sotheby’s Institute of Art / 2
Featured Media Projects (Commission)
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Incheon International Airport T2 (Step 4)
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General Manager of Media Art Planning and Construction Design
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Coex Convention, General Manager of New Media Planning and Construction Design
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Hyundai Motor Studio Goyang, New Media Standards General Manager
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Gangnam Station G-Light Media Poll Renewal UX, Content Design, Media Art General Manager
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Hermes Amsteldam, Stockholm, Tokyo VMD Design
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Ananti Hotel & Resort Group Media Art, Retail Media
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etc.
Mission & Manifesto
Mission
To redefine the aesthetics of the digital and to offer inspiration that resonates beyond time.
Manifesto
I exist at the boundary between analogue and warm digital, treating the digital not as a tool but as a generative medium for new formative language. Through the convergence of art and technology, I weave narratives of sensation and create immersive experiences within light, space, and time.
Exhibition
2024. Media Art Museum of UZUDREAM at NAJU as Digital Artist & Director
2023. Cheongju City Museum of Art Selected as a Artist of Special Exhibition (Become an Architecture.)
2023. ANANTI Busan Selected as a Main Public ART & Artist
2023. DENMARK, Royal Copenhagen2023’ Exhibition Selected as a Director & Media Artist
2022. DDP Main theme ‘NEWance’ Exhibition / Executive Director & Media Artist
2022. Contemporary Gallery, CAN Foundation Solo Exhibition / Media Sculpture
2017. Seoul Living Design Fair: Artist collaboration with Media Products (Hosted by Design House), COEX
2014. KIAF (Korea International Art Fair): Main Media Artist / ”Art Flash” / Media Artist Exhibition
2010. Guest Artist in Media Department of Korean Society of Interior Architects Designers, New Media Installation(KOSID & COEX)
2009. Cow Parade Seoul 2009: City Culture Art Marketing / Guest Artist (Hosted by MAFRA & Design House / Sponsored by MCST & COEX
2008. 100% Design London at Earls Court Exhibition Centre: Next Generation Design Leaders / Interactive Product Design
(Hosted by England Government / Sponsored by KIDP / at LONDON )
2007. Seoul Design Festival: Selecting Guest Artists (Brand/Artist Collaboration) (Hosted by Design House & iriver)
2007. P.Art.y 2007 (Title: The Butterfly Dream): Selecting Guest Artists/Teams (Hosted by Art Center Nabi)
2006. Papertainer Museum: Selecting Guest Artists(Hosted by Olympic Park of Seoul, Design House 30th Anniversary Hall and Hansol Paper)
1998-2000. VIDAK (Visual Information Design Associates of Korea) Member Exhibition (By VIDAK & Hangaram Art Museum at Seoul Arts Center)
SDM (Samsung Design Membership) Member Exhibition: 3 Shows (Hosted by Samsung Electronics & SDM)
Awards
2024. iF Awards Winner (Danish Royal Copenhagen Exhibition Wins ‘Blue & 2023’)
2023. Danish Royal Copenhagen Exhibition Wins ‘Blue & 2023' Good Design Silver / SME Ministerial Award.
2020. iF Awards Winner (Lotte, Home AI speaker device), Germany
2018. iF Gold Awards (World's top three design awards), Media space design for Hyundai Motor
2018. IDEA Gold Award / Red dot Award Winner
2017. Korea Design Awards ‘Grand Prix’ ( Gillette pro-shield Popup store & Media Experience
2015. Next Generation IT Convergence Design and Art' for the second consecutive time, winning the Grand Prize :
2014. IDEA / Reddot Winner, Finalist ( NEVER, Connect One ) Space Media
2014. Awarded for the & Awards, won the Grand Prix in the 'Interaction' category, and won the winner in the 'Interactive Film'
2011. Next Generation IT Convergence Design and Art' for the second consecutive time, winning the Grand Prize
2009. Monthly design selection. "Designers to watch in 2009“
2008. Ministry of Knowledge Economy, KIDP, selected. Selected as the 'Leading Next Generation Design Leader'
2008. Design house selected as 'Leading Designer Society' designer
2007. Korea Design Award selected for 'Designer in the Digital Sector' category
2007. iF award Winner selected,( SONY), German
2006. Design House Hosted by the Papertain-Museum Invited Media Artist
2002. IDEA Awards, selected ( CES for Samsung WEB) US
Lectures
2019-2022 Visiting Professor, Department of Design, Korea National University of Arts
2015-2016 Adjunct Professor, Department of Industrial Design, Sejong University
2014-2015Adjunct Professor, Graduate School of Convergence, Sungkyunkwan University
2012-2011 Adjunct Professor, Graduate School of Culture and Arts, Dongguk University
2007-2010 Adjunct Professor, Department of New Media Design, Hanyang University (ERICA Campus)
