"Between Art and Design, the Outcome of Convergent Thinking" | Media Artist | Cho Hong-rai | Design Philosophy | Design Interview | Seoul Design Story This archive captures the thoughts of designers actively working in Seoul. Where does Seoul’s design stand today, and where is it headed? Through these interviews, we discover and document the evolving landscape of design in Seoul.

The digital art of Cho Hong-rai, CEO of Beam Interactive, unfolds at the intersection of technology and emotion. His work seeks to expand aesthetics across design, spatial experience, and branding, while simultaneously exploring the possibilities of digital as a sculptural art form—a journey of fusion and convergence.

“It was the most exciting family vacation this summer!” Over 10,000 visitors in just two weeks since opening. Unaffected by heatwaves or heavy rain, the attraction combines private space tourism, water play, and a grand café, quickly establishing itself as a leading cultural tourism destination in Korea.

UZU DREAM, conceived by global media artist Cho Hong-rai, introduces an original digital art platform blending artistry with public experience. “The UZU DREAM exhibition combines my originality as an artist with a broader public encounter of media art,” says Cho Hong-rai, CEO of Beam Interactive and known artistically as Paul C.. Based in Naju’s Joongheung Gold Spa & Resort, Cho is recognized as one of Asia’s leading digital creators with a global reputation.

An interview with GamFratesi&P, a Seoul-based design studio born from the collaboration between Scandinavian design studio GamFratesi and Korean digital artist Paul C.

The Italian–Danish duo GamFratesi, known for embodying the essence of Scandinavian design, has long collaborated with prestigious European brands such as Hermès, Fritz Hansen, and Bang & Olufsen, creating highly refined and meticulously crafted projects. Their decision to team up with Paul C. stems from a shared vision: to create unprecedented results through another cultural fusion, blending artisanal tradition with cutting-edge digital artistry.

heongju Museum of Art Opens Special Exhibition “Architecture Becomes Art” Exploring the boundaries between architecture and art — On view until November 19 at Cheongju Museum of Art Cheongju Museum of Art (Director: Sangbong Lee) is presenting the contemporary art exhibition “Architecture Becomes Art” at its main building through November 19, 2023. The exhibition highlights the intersection of architecture and art—two distinct disciplines that influence and inspire one ano

Long before the term “multi-persona” became popular, there was a designer who was already creating alternate identities and working through them. That figure is Cho Hong-rai, CEO of Beam Interactive and also known as media artist Paul C.. He is the founder of Vinyl Group and, for over 20 years, has carried out a wide range of digital media design projects while simultaneously building his artistic career.

The VEAM Interactive headquarters is a physical embodiment of the unique worldview of its founder, convergence designer and media artist Hong-rai Cho (Paul C.). The space, where digital and analog coexist, presents an entirely new visual and sensory experience unlike anything seen before.

Design Press – Oh! Creator Digital Convergence Designer Hong-rai Cho, Part Four So then, what exactly is digital convergence design? In October 2008, the design magazine Monthly Design published a report titled “Diagnosis: The Present State of Korean Design.” It closely analyzed the reality of the design industry at the time, pointed out its issues, and gathered insights from active design experts (many of whom are still active today).