GamFratesi&P: An East–West Hybrid Design Studio. Part 1.
- Paul C.
- Dec 19, 2023
- 1 min read
Updated: Oct 2, 2025
Born from the meeting of the Scandinavian design studio GamFratesi and Korean digital artist Paul C., GamFratesi&P has established itself in Seoul as a new hybrid design studio.
by Design+ Article
The Italian–Danish duo GamFratesi, known for embodying the essence of Scandinavian design, has long collaborated with prestigious European brands such as Hermès, Fritz Hansen, and Bang & Olufsen, creating highly refined and meticulously crafted projects. Their decision to team up with Paul C. stems from a shared vision: to create unprecedented results through another cultural fusion, blending artisanal tradition with cutting-edge digital artistry.
Based in Sinsa-dong, Seoul, the studio’s first chapter began with the Hermès Amsterdam window project, where GamFratesi’s flawless direction merged with Paul C.’s imaginative digital art, achieving an exceptional level of completion. Now, as a Seoul-based design studio, GamFratesi&P is poised to introduce a series of sophisticated works in Korea—raising anticipation for what comes next.
Editor | 하지영
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