Media Artist PaulC "Finding the most essential texture of light"

Solo exhibition 'Light' at Kumho Albert until the 30th

Reporter Yoon Ha-jeongPosted 2025.11.05.

Works Under His Baptismal Name… Known in the Design Industry as CEO Cho Hongri

“My driving force is a sense of lack… One day I hope to install a ‘Baptism of Light’ in a church.”

A solo exhibition by media artist Paul (Cho Hongrai, PaulC) titled Texture of Light is currently on view in Geumho, Seongdong-gu, Seoul.

Known for using light as his central sculptural language, the artist has structured the exhibition across three floors of the venue, each organized around a different theme—Memory of Light, Recollection of Light, and Rhythm of Light—revealing the distinctive “texture” inherent in light itself.

“I often create dynamic video works and elaborate media installations, but for this exhibition I tried to strip everything down and ask myself what is truly essential,” Paul said in an interview at the exhibition venue. “In the end, digital media is really about working with light.”

Outside the art world, Paul is widely known in the design industry as Cho Hongrae, a business leader who has achieved significant success. After working at a digital design company, he began running a media art company about seven to eight years ago. He has led major projects including installations at Hyundai Motorstudio Goyang, media platforms at Starfield Hanam and Goyang, the COEX Convention Center, and the Gangnam Media Pole.

“I majored in industrial design in university and only briefly explored technology while attending graduate school in engineering. Since then, my work has always been about blending different fields,” he said with a smile. “In the commercial media sector we are relatively well known, but in the art world I still have a long way to go.”

The boundary between design and art can often appear ambiguous.

“If you simplify it, design begins with a client and a marketing goal. Even if it is expressed artistically, it ultimately needs to serve the client’s purpose,” he explained. “Art, on the other hand, begins from a completely different place—it is about expressing something in your own language even when no one asks you to. I describe my work as digital craft. Craft is about the creator’s interpretation and attitude. It must carry a narrative.”

One might imagine the meeting of two seemingly distant worlds: the deeply analog tradition of Catholicism and the digital language of media art.

PaulC exhibition continues through the end of the month.

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CENTERED CANVAS.

LOVE BIT.

Writer | Yoon Ha-jeong

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