Digital, Tracing the Trajectory of Emotion — Cho Hong-rai

Paul C.
Apr 1
1 min read

LUXURY Magazine, April 2025 Issue

The digital art of Cho Hong-rai, CEO of Veam Interactive, unfolds at the intersection of technology and emotion. His work seeks to expand aesthetics across design, spatial experience, and branding, while simultaneously exploring the possibilities of digital as a sculptural art form—a journey of fusion and convergence.

Cho is the head of the digital creative group Beam Interactive and also works as a media artist under the name Paul C.. He additionally serves as co-director of GamFratesi & P, a cross-cultural design studio bridging East and West. Through media art, spatial design, and public art projects, he experiments with the aesthetic potential of the digital, navigating the boundaries between art and design while probing its sculptural dimensions. — Cho is the head of the digital creative group *Beam Interactive* and also works as a media artist under the name *Paul C.*. He additionally serves as co-director of *GamFratesi & P*, a cross-cultural design studio bridging East and West. Through media art, spatial design, and public art projects, he experiments with the aesthetic potential of the digital, navigating the boundaries between art and design while probing its sculptural dimensions.

“In the digital realm, time is added to the physical space defined by the x- and y-axes, naturally expanding the domain of expression. Beyond technical execution, what is required is a holistic imagination—one that uncovers conceptual depth and essence, drawing out narrative and reflection from the work.”

Editor | 박이현

Photographer | 김상곤(인물)

Writer | 손지수

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https://luxury.designhouse.co.kr/magazineView/67e66fe8eca3610f0580db59