G-LIGHT is Korea’s first and largest media pole platform, newly renewed after more than a decade to redefine the visual identity of Gangnam Boulevard. Stretching from Gangnam Station to Sinnonhyeon, the iconic three-sided structures seamlessly integrate advanced software and original media art, illuminating the street with digital elegance.

The poles deliver brand content to pedestrians and immersive seasonal media art to roadways—featuring digital expressions of Flower, Waterfall, Leaves, and Snowflake. Real-time weather APIs are paired with big data kiosks to offer responsive, context-aware interaction.

In addition, the “Photo in Gangnam” feature lets visitors become part of the city’s digital scenery, capturing and displaying moments in real time. Together, G-LIGHT forms a luminous urban axis that connects people, time, and emotion.