Hyundai Motorstudio is Asia’s largest and most pioneering motor cultural space, offering a comprehensive brand experience that immerses visitors in Hyundai’s design philosophy, technological innovation, and user-centric values.
 

Launched in 2017 and still actively operating, the space offers a 90-minute docent-led journey that blends media, interaction, and storytelling. From full media design to architectural development, the project spanned three years and earned global recognition, achieving the Grand Slam of the world’s top three design awards.