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SAMSUNG ELECTRONICS IFA Show
Samsung
IFA 2009, Berlin, Germany
2009
To commemorate the launch of the world’s first digital TV, Samsung unveiled a monumental media sculpture at the IFA Show in Berlin. Featuring 150 interconnected digital TVs, the installation took the form of eight overlapping leaf shapes—creating a visual metaphor that blended nature with technology. This digital monument responded to sound, transforming auditory input into visual movements across the screens. As the centerpiece of Samsung’s architectural media booth at the world’s largest electronics show, the work embodied both a natural structure and a futuristic vision through media expression.

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