"Between Art and Design, the Outcome of Convergent Thinking" | Media Artist | Cho Hong-rai | Design Philosophy | Design Interview | Seoul Design Story This archive captures the thoughts of designers actively working in Seoul. Where does Seoul’s design stand today, and where is it headed? Through these interviews, we discover and document the evolving landscape of design in Seoul.

The digital art of Cho Hong-rai, CEO of Beam Interactive, unfolds at the intersection of technology and emotion. His work seeks to expand aesthetics across design, spatial experience, and branding, while simultaneously exploring the possibilities of digital as a sculptural art form—a journey of fusion and convergence.

“It was the most exciting family vacation this summer!” Over 10,000 visitors in just two weeks since opening. Unaffected by heatwaves or heavy rain, the attraction combines private space tourism, water play, and a grand café, quickly establishing itself as a leading cultural tourism destination in Korea.

UZU DREAM, conceived by global media artist Cho Hong-rai, introduces an original digital art platform blending artistry with public experience. “The UZU DREAM exhibition combines my originality as an artist with a broader public encounter of media art,” says Cho Hong-rai, CEO of Beam Interactive and known artistically as Paul C.. Based in Naju’s Joongheung Gold Spa & Resort, Cho is recognized as one of Asia’s leading digital creators with a global reputation.

Would you dream? UZU DREAM! As part of Korea’s space industry cluster equipped with launch infrastructure, Jeollanam-do invites you to board the SPACE-NJ at Joongheung Gold Spa & Resort and embark on Korea’s first private space tourism experience. Read More >